Last week, Automattic announced that they’d be cutting their weekly contributor hours to WordPress.org from roughly 4,000 to a mere 45. This is a massive shift in how open-source WordPress has functioned for over a decade. Let’s explore four possible implications of this major change.
Month: January 2025
The Rise of “GEO” – or How AI is Transforming Search Engine Optimization
If you’ve used Google lately, you’ve probably noticed a change: instead of just getting a mix of links and snippets, you’re now seeing AI-generated responses that synthesize information from multiple sources right there in your results. This is what’s known as generative search and it’s changing how we optimize content for search engines. In this post, I’ll explain how traditional SEO differs from GEO and where the concept of GEO originated from. Then I’ll go over some best practices so you can improve your odds of getting featured in generative search results.